It’s nothing new, but what has changed is how important video has become to digital marketing. Video drives traffic, retains visitors and converts, making it essential for businesses’ marketing, sales and growth. Whether you’re looking for a short promotional video, a business or corporate video, an animated explainer or educational video or even a large-scale production, our team will guide you from concept to completion.
Did you know that 78% of online users watch videos online every week?
Video marketing can be an important part of your digital marketing strategy, giving a face and voice to your business and providing high SEO value for your website. Including video on a landing page can increase conversion by 80%, and including video in an email has been shown to increase click-through rates 200–300%.
We create Content!
Sketching out ideas and writing a treatment are the first steps. Who is your target audience? What messages do you need to convey? As audiences are identified and essential touch points become clear so too do the best visual language tools to engage with. A brief will become a script, and a script can turn into a storyboard, which translates into the final piece.
4k cameras and lenses? Check. Gimbals and sliders? Check. We want your footage to stand out. This could include anything from interviews with key influencers, personnel and clients, time-lapse of events and places, to drone footage of your building, or slow motion. We’ll work on a sensible shooting schedule which is respectful and works around your business.
Video editing is about realising your vision. We’ll bring the footage into postproduction, and one of our video editors will fashion a well edited piece which dovetails simple or complex graphical elements with music, a voice over and all your recorded footage, taking all the acquired elements into the mix. As the video begins to take shape, you’ll decide where and when it is seen.
In a digital age, your footage can travel half way around the world in a millisecond, but for those that still need pressed copies, we can organise as many copies of your programme as you need. Design and labelling will reflect your design and brand. We can also help plan your video placement and promotion, and how to reach as many people as possible.
Our Production Solutions
Corporate messaging videos are a great way to communicate with your internal team, share your company values with your clients, or announce a rebranding. Xclusive Tech Jamaica works with you to develop a video concept and style that fits your message and budget. With great experience in film and broadcast we can also assist with script development and performance coaching. From there we produce, shoot, and edit the video including custom motion graphics like animating your logo or creating infographics as needed. And during a time when on-location shooting is unavailable, we are able to organize an entirely remote workflow using stock, “at home” video, and custom graphics. Xclusive Tech Jamaica has produced interviews, event highlight reels, promos, staff training resources, and many other videos. As always, we are there for you from start to finish.
Video is hands down the best way to get people’s attention and get a message across – it’s immersive, instant and easy to connect with emotionally.
We’re creatives and story tellers, always focused on creating stunning video content that does more than just entertain and educate. It can do great things such as, delivering 810% ROI with a single expertly executed video. Generating the highest ever engagement rates. Increasing followers beyond all expectations. And taking lead generation through the roof.